(SNM GIST)Kanye West's popularity plummets because of Kim K - study

Recent studies show Kanye West's popularity among his core audience has plummeted because of his relationship with his babymama Kim K From The National Enquirer Kanye West's popularity on the downslide after getting horizontal with Kim K - industry analysis. In less than two years, the 19-time Grammy-award winner’s likability has nosedived by a whopping 66 percent, according to the influential Q scores, a closely watched measure of recognition and popularity that marketers use to evaluate celebrities’ appeal. Before West began dating the 33-year-old Kardashian star in April 2012, his score was high — a 17 among women aged 18-49.What’s more, the 36-year-old father-of-one was rated even more lofty — a score of 19 — among men 18-34 dating as far back as February 2011. But shockingly, West’s popularity has plummeted to a mere 3 among women 18-49, the latest results from September reveal. He’s hemorrhaged popularity among his core fan base of men too, but not as significantly as women: West’s most recent Q Score among the 18-34 male demographic was a lowly 13.

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