The 2014
African Achievers Awards actress of the year is reported to have turned down an
endorsement deal worth $75,000 from French cosmetic company Avant Claire Grande.
PR’ for the actress informed the endorsement contract was a bid for Avant
Claire to lace into the African market with Nadia Buari as their brand
ambassador because she appealed to their target market better than any other
African celebrity based on their research.
The actress
hence called off the signing at a board meeting in Paris after discovering the
Claire product contained compounds of hydroquinone (a chemical used for skin
whitening and bleaching).
When asked of reasons for her actions she educated
the press of the negative effects skin bleaching adding that she (Nadia Buari) wasn’t
going to give up her ethics for any amount of money.
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